General Description Of Organic Pabulums
Mission, goals and objectives of Organic Pabulums
The mission of the company is to deliver organic food item to customers as per their orders and carry out the business transactions with implementation of the advanced technology of as well as giving importance to the traditional retail marketing strategy (Barrow, 2011). The mission of Organic Pabulums generated the objectives to be followed and the goals to be reached.
The objectives of Organic Pabulums are as follows:-
- To maintain quality in the organic products.
- To become successful in keeping the commitments made to the customers. The orders which will be placed online online marketing must be reached to the customers within time and with proper care. Moreover, the customers who are interested to visit the retail store and pick the organic food items by their own hands can do that too. Thus it will serve to categories of customers and thereby meet their needs.
- To provide customer satisfaction and customer’s reliability upon their services.
The goals of Organic Pabulums include reaching high target sales and each year the goals will be modified to cross the previous year’s sales and move forward on the way to success.
Philosophy of Organic Pabulums and the users of its market
Each and every business possesses a philosophy and this is not an exception. The business philosophy of Organic Pabulums is to compete with the previous personal records and to consider the personal business mistakes as the guidelines to modification and rectification. The company never compares the sales with any other concern but always attempts to cross the previous record of sales of the own firm. The challenges that are faced on the way to proceed in the business world are considered as miles stone to reach success (Barrow, Barrow and Brown, 2012). One more major point that must be included in the philosophy of Organic Pabulums is meeting the needs of all kind of customers by offering versatile retain services of organic food products. This will make the market provided by the organization accessible to all people with variable mentalities which is indeed a plus point for the company.
Description of the industry
The project of Organic Pabulums will surely be useful for countless people. Common people will possess an option in marketing organic food products from this company as they can avail online marketing as well as come to the store, visit the products, examine and buy as per their choice. As soon as a single customer will be satisfied, the message of this satisfaction will be shared among numerous people and same way a number of new customers will be the benefiters by this firm. This, growth of the company is highly predictable and thus it can be termed as growth industry. Customers may report about changing a strategy in the online marketing domain which can be considered as a short term chance. Thus customer support section will be there to value the reports of the customers. On getting high benefits from the services of Organic Pabulums, the customers may demand to include some more categories of products apart from organic food products. This is a long term change and the company must predict the outcomes of the change before planning to implement the change.
Strengths and core competencies
A research has been taken via personal interviews and telephonic interviews to various groups of people. These groups include housewives, working women, students, aged people, and people covering all other categories. The analysis of the interview infers that the entire mankind has rising needs to buy and use organic food products and they desire to solely depend on this food type in future as it is the only natural way to lead a healthy life. A prediction can be made that this business will not meet downfall in future and the rising needs of organic food products will result to the growth of the company (Blackwell, 2008). Thus, the type of the product to be sold by Organic Pabulums brings the greatest competitive strength for the firm.
Legal form of ownership
The form of ownership of Organic Pabulums is sole proprietor. This form of business is chosen as the initiative and effort to execute this business is only of a single person. Moreover, the investments made to make this business stand are also from a single source. It is neither a sub part of a limited organization nor involves partners in supporting the business (Brockhouse, 1989). A single person is solely responsible for maintenance, execution, profits, losses and all tit bits of the business. Thus the form of the business is termed as sole proprietorship.