The way the product is presented to the customer is the whole essence of packaging. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
Packaging is all about the message. The message should be written clearly for all to read. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A clear message will have consumers trusting the brand than other products that do not have clear package descriptions. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
When you want to get the packaging right, one thing that you do not want to mess with is the color. The color of the package speaks volumes about the product. Different appeals are signified by the different colors. Each color has its own message that the consumer will recognize. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. For instance, children’s commodities have different colors from food and other cleaning products.
Another important detail during packaging is the shape of the package. Different shapes tend to show what is inside the package. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. The gender the product was made for might also be visible on the product. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. A complicated package will chase your consumers away and also be costly for you. Thus, just keep everything simple. It is easier to remember a simple designed package than a single one which is complicated.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You can also design a package that the consumer can use long after the product has been depleted. Your package must also protect the product inside. Design your package to be secure.
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