How to Have a Successful Crowdfunding Project?
These days, Crowdfunding is getting immense popularity all over the globe. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you must do is to choose the networks that match your marketing strategies and content the best. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Basically, what could happen is the opposite as it might damage your Crowdfunding project. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.